On September 21st and 22nd, Dreamforce was held in its twentieth edition in San Francisco, California, this time attended by more than 40,000 people.

A space to meet new products and services, enjoy the music shows and recognize with special distinctions the outstanding trailblazer of the year, among other activities that make it unique and very attractive to the Salesforce community. In this convention, Salesforce and its leaders address the new releases and trends worldwide in technology and talk about sustainability in the corporate world. 

About impacting new releases this year, Salesforce gave us Genie, a new way to unify customer data and their interactions in order to create a single customer profile, optimizing the Digital experience. This was announced as one of the most important innovations in the portfolio of products and services.

Another essential point of the new innovations in the product portfolio and linked to the goal of unification is the acquisition of slack and the integration with WhatsApp through the Facebook matrix, offering experiences directly with this instant messaging application that all users can enjoy. Salesforce customers worldwide.

As usual, each year a Trailblazer is recognized in the industry for his performance and his charitable contribution to the Salesforce community, this year the Golden Hoodie went to Sara Hernandez for her work, effort, and dedication to teaching women worldwide in the teaching program for women starting out in the Salesforce WomenForceIT ecosystem.

Every year Dreamforce exceeds the expectations of its attendees, after restrictions in many countries due to the Covid -19 pandemic, finally, the fans and experts of the community were able to enjoy live the wide variety of conference themes, challenges for certifications, and responses to questions about new acquisitions and innovations.