Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.
Know the customer.
Engage across the entire journey.
Personalize with intelligence.
Analyze the impact.
* Source: IDC, Worldwide Semiannual Software Tracker, April 2019. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising and Digital Commerce Applications.
Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalize on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.
Understand your customers with comprehensive data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.
With Journey Builder, continually adjust customers' paths based on their current and predicted behavior. Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.