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JB-101- Journey Builder 101



Building Real Customer Relationships: Journey Builder 101

In today’s competitive landscape, fostering genuine customer connections is paramount. Marketing Cloud’s Journey Builder empowers you to map the customer journey, listen to customer activity, and respond with personalized communications tailored to individual preferences and actions.

This comprehensive course will guide you through the process of creating and optimizing a customer journey that drives specific interactions aligned with your organization’s goals.

Key topics covered include:

  • Journey Builder Overview: Understand the fundamentals of Journey Builder and its role in customer relationship management.
  • Crafting a Customer Journey: Define the stages of your customer journey and identify key touchpoints for engagement.
  • Data Configuration Mastery: Master the process of configuring data sources and ensuring seamless integration with your marketing ecosystem.
  • Building a Trigger: Establish the triggers that initiate the customer journey, ensuring timely and relevant engagement.
  • Constructing a Channel Activity Interaction: Design personalized interactions across various channels, such as email, SMS, and push notifications.
  • Optimizing the Journey through Version Control: Utilize version control to track changes, test variations, and continuously improve your customer journeys.

Recommended Prerequisite: EEB101: Email Marketing Fundamentals

Empower your marketing team to build lasting customer relationships, drive engagement, and achieve measurable business outcomes with Journey Builder 101.