Description

It is more important than ever to develop real relationships with customers. Marketers can build relationships in the Marketing Cloud by mapping a customer’s journey, listening for customer activity, and then automatically responding with customized communications based on customer preferences or actions.This course will demonstrate how you can utilize Journey Builder to create and optimize a customer journey driven to measure specific interactions against a goal that is meaningful to your organization. Topics include: 1) Journey Builder Overview. 2) Crafting a customer journey. 3) Understanding Data Setup. 4) Building a Trigger. 5) Building an Interaction with Channel Activities. 6) Optimize the Journey through Versioning