Web 3.0 has changed the reality of the Internet and how we interact with many things as users, such as music. Based on the new ways of accessing this art through different distribution platforms such as AppleMusic and Spotify, and the massification of the Blockchain. music like NFT is now one of the new ways in which artists can value their content and simultaneously leave behind fears and mistrust of Internet marketing for fear of piracy.
What are NFTs and what are they for in music?
The NFTs or Not Fungible Tokens are digital assets that, when stored within a blockchain operation (token), are unique and unrepeatable, a unique non-tangible digital key or key that, due to these same characteristics, allows its commercialization without being duplicated, making it ideal for sourcing music, artwork, or videos. When an artist or creator generates a piece of art on NFT and sells it, the buyer gets a unique piece forever and can do with it as they please.
NFTs reach for music profits also reach concert ticket sales or even albums, as Kings of Leon did, becoming the first band to put out a record in NFT format. The representative of the band in an interview with Rolling Stones indicated that the album already had a total of $ 2 million in sales in its first week of release.
Benefits of NFT are beyond imagination, different artists have already created musical content through different Blockchain agencies to generate music tokens, collaborations in audio and video format, special events to meet your favorite artists as a loyalty model, or even unique experiences such as a bonus track or a one-on-one virtual chat with your favorite artist.
The speed in which NFTs are acquired at auctions generating thousands and even millions of dollars is another attractive factor for creators, only this year Google searches for what an NFT went from non-existent to stratospheric in February in just one month.
In addition to the economic benefits of NFTs, every day more possibilities are generated for artists or creators, and the ease of creating digital assets without the need to program will further dilute the barrier between musicians and NFTs.
There are already many music artists who see the great opportunity and potential of Blockchain technology to strengthen their careers and take the great digital leap to web 3.0, as great pioneers of music in this medium we have DJ 3Lau, who with his album Ultraviolet raised more than $ 4 million dollars in auctions in just days, we also include Steve Aoki, Shawn Mendez, and Ozuna, who in seconds have sold auctioned tokens for more than half a million dollars.
As today is World Rock Day, we want to highlight these pioneers of music in the world of web 3.0 and beyond.
Why is July 13 World Rock Day?
In 1985, due to the famine in some African nations, especially Somalia and Ethiopia, more than a million people perished due to food shortages. In response to this situation, the Actor and Musician Ben Geldof worked to create an aid plan. for the region and thus founded the association “Band Aid Trust” this marked the beginning of “Live Aid” the mega benefit concert, carried out simultaneously in London, Philadelphia, Sydney, and Moscow and in which rock bands participated greatest and most emblematic of the moment: Led Zeppelin, The Who, Black Sabbath, Queen, Sting, Judas Priest, Duran Duran, U2, Scorpions, Paul McCartney, Eric Clapton, and Phil Collins, among others.
This macro-concert took place on July 13, 1985, for 16 hours simultaneously between London and Philadelphia, being broadcast in more than 72 countries and becoming one of the most followed events in history. The event crossed borders and thanks to the fact that most of the groups that played were rock, July 13 was established as World Rock Day.
Great Rock Bands of all time
We cannot leave this article without mentioning our personal list of the 5 most memorable Rock bands of all time.
In addition to a successful musical career and a great influence not only in music but also in culture, this legend still remains in force in its 60 years of existence.
Although their vocalist passed away almost 3 decades ago, the band is still active and the timelessness of their music continues to generate faithful.
Kings of Trash metal, their album The Black Album has sold more than 15 million copies in the United States alone. The recently released fourth season of the Netflix series Stranger Things has made one of the works by the band Master of Puppets viral for the new generations, the band’s response to the use of their music in the memorable scene was even more viral Have you already seen it?
With more than 250 million copies sold, this band from Great Britain is still generating sales, quite impressive for a group with more than 40 years of experience.
With more than a billion records sold around the globe, this British band set the precedent for the Rock industry.