On April 7, 2022, the WHO will turn global attention to the interconnectedness between the planet and our health. A campaign launching that day will encourage people, communities, governments, and organizations around the world to share their stories about the steps they are taking to protect our planet and our health.

Did you know that World Health Day is celebrated every April 7 to commemorate the anniversary of the creation of the World Health Organization (WHO) in 1948?

Every April 7, a theme is chosen that highlights an area of priority concern for the WHO, for this year “Our planet, our health” is the motto that evokes the concern regarding the growing incidence of diseases associated with pollution.

It is estimated that 13 million deaths worldwide are due to preventable environmental causes throughout the world every year, and around 800,000 people on the planet die annually from diseases related to water contamination or poor sanitation.

This year’s call from the Pan American Health Organization, WHO and their partners presents a unique opportunity for a green and healthy recovery from the COVID-19 pandemic, which puts the health of people and the planet at the center of actions and fosters a movement to create wellness-focused societies.

Air and water pollution, inefficient sanitation, risks related to hazardous chemicals, and the negative effects of climate change are the most pressing environmental threats to public health in the Region. These threats are aggravated by weak health administration and inequalities regarding its accessibility, as well as the limited leadership, experience, and resources of the health sector especially widening the inequality gap for societies that did not plan to invest resources of technologies for their institutions.

In the last 2 years because of the pandemic, it is important to highlight that consumption habits for health resources have changed radically, and technology now also plays a fundamental role in consumer perception and experience. Communities that have access to technology and entities that can quickly adapt to the virtuality of the new digital ecosystem in health can efficiently deliver essential information to relevant actors and increase the quality of life of patients, as well as protect sensitive data from suppliers and private sectors such as pharmaceuticals.

69% of consumers want new ways to access products and services; The health sector is not left out of this, in response to these companies and institutions must hyper-accelerate investment and adaptation of digital media to counteract demand. Today, patients feel more comfortable accepting digital alternatives to traditional medical processes such as check-ups and remote monitoring, increasing the digital empowerment of users and rethinking the management of these resources, leaving the administration of health resources in the hands of the patient.

The generational gap also plays an important role regarding the resources and means of information relevant to obtaining health knowledge, as indicated by the Connected Health Consumer Report, carried out by Salesforce for its service cloud specialized in health management Health Cloud dated 6 December 2021, in which 12,000 participants were surveyed globally on health. For example, unlike their predecessors, generation Z uses social media as channels to obtain information on health matters of public interest, however, as well as relevant news and research, they are supported by truthful, reliable, and certified institutions that publish their results in These channels are also a ways of misinformation, which is why the digitization of the health sector is becoming a more and more latent investment.