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Content Builder Essentials for the Digital Marketer (EML-101)



Content Builder Essentials for the Digital Marketer: Master Email Marketing with Salesforce Marketing Cloud

Embark on a journey to email marketing mastery with this comprehensive course that equips you with the foundational skills to create engaging and effective email campaigns using Salesforce Marketing Cloud.

In this interactive training, you’ll gain hands-on experience in:

  • Crafting compelling email content that resonates with your target audience
  • Leveraging subscriber data to personalize email messages and drive conversions
  • Utilizing Email Studio’s enhanced functionalities to test, optimize, and deliver email campaigns with confidence

Key takeaways include:

  1. Navigating the Content Builder interface and uploading assets
  2. Building text, image, button, and social follow content blocks
  3. Tailoring content to specific business needs using personalization strings and dynamic content
  4. Creating templates for consistent branding and easy campaign creation
  5. Designing dynamic subject lines that capture attention and increase open rates
  6. Utilizing Send Preview and Test Send functionalities to ensure flawless email delivery
  7. Executing email sends using Email Studio’s powerful distribution capabilities

Prerequisites: None

Recommended: Getting Started with Marketing Cloud online e-learning course available through Salesforce Help and Training

Empower your email marketing skills, elevate your campaigns, and achieve measurable results with Content Builder Essentials for the Digital Marketer.